Making a Business Case

Annoying executives want to know WHY? When making decisions about introducing new ways of working (among other things)they're usually not satisfied with what, where, when, who and how? Tell me, WHY?

Here is something to tell them:

British Telecom is saving itself $355m a year through efficient use of conferencing. That figure is worth repeating - $355m or 238m British pounds! Whatever way you look at it, that's a lot of money. This figure comes from BT's Agile Working Practice, and was reported by economist.com (thanks to my TMA World colleague, Steve Pritchard for pointing it out to me).

In 2007, BT's 107,000 employees held some 751,000 audio, web, and video conferences with an average of 12 participants in each one. Conferencing is part of a holistic approach to thinking about how work gets done - making better use of company property, reducing CO2 emissions, flexible working and improvement of work-life balance, and reducing business travel. In the last 12 months,BT has reduced its expenditures on air travel and accomodation by around 70 percent.

So, there is something to say when you're asked "WHY?"