Emerging Markets Are Pretty Developed on the Collaboration Front

In May 2009, Frost & Sullivan conducted an online survey of 3,662 Information Technology and line-of-business decision-makers in 10 countries in Asia-Pacific, Europe and the United States. The study - sponsored by Verizon and Cisco - wanted to find out how professionals work together using advanced collaboration tools. Here are some of the most interesting findings:

China is embracing unified communication and collaboration (UC&C) tools - 89 percent use some form of Voice over Internet Protocol (VoIP) as their primary phone service

India sees the biggest return on their collaboration investment They have the lowest average spend on UC&C, but the highest return on capital

India is the most telecommute-friendly country, followed by Hong Kong, and with the US and China third

China has the largest proportion of its firms currently having both desktop videoconferencing (69 percent) and immersive video (62 percent. India is second and the US third

Chinese organizations ranked first with the highest percentage of companies giving advanced collaboration tools to their non-management employees. The US ranked second and Australia third

Differences in regional perceptions are very interesting:

Asia-Pacific
Feel that communications technologies give them control over their lives, and allow for a better balance between life and work
Are most concerned about the security of their information
Like the ability to telecommute
Find the technologies are invalauble to help them stay in the loop and keep business moving forward

Europe
Like to work in the office, as opposed to working from home
Are least likely to multitask while on a conference call
Prefer in person meetings
Are least likely to disconnect from communications technologies in order to preserve their privacy

US
Highest percentage of all regions who believe that they lead busy professional lives
Readily substitute communications technologies for business travel
Like the ability to telecommute, and if possible, would do most of their work from home
Guard their privacy, often sending calls to voice mail or disconnect instant messaging so as not to be disturbed

The global collaborative infrastructure continues to develop at a rapid rate. Unfortunately,work cultures usually drag behind for many years, and so the value-generating potential at the Talent-Technology interface remains just that - potential. But, let's change that!