Friday, December 9, 2011
Fascinating Look Into The Connected World
Getting Information and News
The largest proportion of college students (45%) say their laptop is their primary way of getting information and news. This is followed by the desktop at 22%. For college students in Spain the Smartphone is the primary source (36%) compared with 10% for the total survey population.
The largest proportion of employees (36%) say that their laptop is their primary way of getting information and news. This is followed by the desktop at 26%. More than 1 in 4 of employees in France get what they want from TV. Only 4% in China use TV as their primary source, compared with 22% in both Japan and Russia.
The Internet as a Necessity
55% of college students say that they could not live without the Internet - it is an integral part of their lives. That number rises to 71% in China, and falls to 30% in Russia.
62% of employees say that they could not live without the Internet. That rises to 78% in China, and falls to 38% in Russia. The US (73%), Brazil (75%), and the UK (73%) are also high scorers.
Importance of the Internet
32% of college students say that the Internet is as important to them as water, food, air, and shelter. That number rises to 81% if you add students who say that it is not as important, but pretty close. 65% of college students in Brazil, and 64% in China say that the Internet is as important to them as water, etc. Only 13% of French students take that view.
32% of employees also indicate that the Internet is as important to them as water, etc. This rises to 69% for Chinese employees, and falls to 6% for those in the UK.
Most Important Technology in Daily Life
46% of college students say their laptop is most important to them in daily life. That rises to 66% in China, and falls to 24% in Italy. More than one-third of college students in Spain (40%) and the UK (36%) say that their Smartphone is most important in their daily life.
37% of employees say their laptop is most important to them in daily life. This rises to 51% in China and India, and falls to 15% in Italy (the desktop is more important to students and employees in Italy). In Australia (42%), the US (37%), and the UK (31%), the Smartphone is seen as more important in daily life than the laptop.
Internet vs. Social Activities
College students: What is more important in daily life, the Internet (40%), going out with friends/partying (25%), dating (13%), or music (10%)? Clearly, the Internet. France is the only country where college students place a greater importance on dating (54%) than the Internet (7%).
Internet vs. a Car
64% of college students prefer to have access to the Internet than a car. That number rises to 85% in China and 84% in Japan. In Russia (63%), the US (54%), France (53%) most students would prefer access to a car.
Facebook vs. Social Activities
39% of college students say that spending time with friends is most important on a typical day. 27% of college students, however, put keeping up to date on Facebook above dating (10%), listening to music (10%), and going to a party (2%). College students in Spain (54%), Brazil (50%), India (45%), and China (41%) give most importance to keeping up to date on Facebook.
Social Media Distractions
43% of college students admit to being distracted or interrupted by social media, IM, phone calls, or a desire to check Facebook 3 or more times in a typical hour. That rises to 54% in Italy and falls to 12% in Japan.
For old baby boomers like me, some of the results can seem mysterious and strange. Some can give rise to concern (e.g. the levels of distraction and putting checking Facebook over dating a real human being), but I'm not going there. It's nearly Christmas, and I'm looking forward to playing with a new iPad and Smartphone (maybe). I'll start worrying about the future of the human race again next year.