The media has been all over Marissa Meyer (CEO of Yahoo) for deciding to recall remote workers back to the office. This is in an effort to promote collaboration and innovation. We'll see.
Marissa Meyer has a very tough job on her hands. She joined a company that was/is in trouble. According to the San Francisco Chronicle (SF
Gate, July 20, 2012)), Yahoo is faced with “declining quarterly revenue and
market share, a downtrodden workforce, and a dearth of talent within its
depleted engineering corps.” They quote former Yahoo manager Michael Smith who
wrote on his blog a few months ago, “Yahoo could easily cut 20 to 25 percent of
its staff without actually cutting much of its capabilities.” And so, Meyer’s
move, as suggested by some observers, is in part an attempt at stealth layoffs.
Some remote workers will choose not to return to the office.
Unfortunately this ‘back to the office’ decision is very
heavy handed. Although there are conflicting reports, it seems to be an all or nothing decision. It will be interesting to see if it is sustainable in the
freewheeling culture of Silicon Valley. Yahoo already
has a reputation as “a dreary place to work” (SF Gate), and if work flexibility
is taken away, the likelihood of top talent being attracted to the company is
somewhat slim.
This is not to say that remote working in Yahoo wasn’t in
need of a radical makeover. According to
a source who spoke to Business Insider:
·
Yahoo has a huge number of people who work
remotely – people who just never come in
·
Many of these people “weren’t productive”
·
A lot of people hid. There were all these
employees [working remotely] and nobody knew they were still at Yahoo
These statements don’t paint a pretty picture, but it is the
design and management of the program that is to blame, not remote working
itself. It’s well proven that remote
working has many benefits for both organizations and employees, but it needs to
be managed carefully. Not every employee
is mature enough to work outside the office and be accountable, and not every
manager has the skill set to make it work efficiently and effectively. Remote working is not an either/or issue.
I asked a neighbor of mine (a remote worker for a US bank)
how well she thought she was managed.
Here is what she said (in bullet form):
·
It’s very rare for my manager to contact me
·
His communications are always vague and sloppy
·
He gives me no feedback
·
He makes me feel marginalized, that I’m not
really part of the company
I suspect that there is an epidemic of bad management when
it comes to remote working. Gary Griffiths – a SVP at Cisco – says, “They
opened up the flood gates on remote work without fully understanding the impact
on management.” Banning remote working
in Yahoo will not solve its problems.
Face time is not a remedy for slacking or for promoting better
collaboration. Better management of
remote working will not establish a culture of innovation, but it would be a
positive step forward.
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